Portfolio
Investor Deck for a Beverage Startup
Sales Webinar for EdTech products
This is an excerpt of a B2B sales webinar I hosted to promote our micro-learning EdTech product. In my introductory comments, I explained the origins of the business school and the founder’s story. This was a seminar aimed at HR professionals to purchase subscriptions to our micro-learning platforms for their employees. It was the first time we delivered this seminar and the feedback from attendees in our post-seminar survey exceeded our goals.
Article about a small business
Newsletter/sales email for EdTech product and educational services
This was an editing project for a client who runs a regional online magazine. The client needed assistance in how to structure the article and what tone to use, so this became a development editing project with many rounds of my writing coaching and substantial editing. The client was very happy with the final article that was released in the first issue.
This is a regular Newsletter I create for potential leads who have not yet become clients (or students). The focus of this issue is the release of the company's latest EdTech product which utilizes AI to deliver feedback in online business courses. The Newsletter had one of our highest click-to-open ratios to date and resulted in generating leads for the new product as well as attendees to our upcoming events.
Web Copy-Event Page
This is a web event page I created in WordPress for a webinar. This webinar had the highest number of registered attendees to date with a show-up rate that was higher than average. The event page was effective in generating leads as we received the highest number of follow-up sales consultation requests of any online event in the history of the U.S. company.
Facebook Ad Copy for Event Page
This is a paid Facebook GLOBIS USA run to promote the event held every quarter. For the ad caption, I had the task of highlighting the benefits in studying Japanese Management. I referenced the success and reputation of many Japanese businesses/companies. In addition to being one of our most attended events since the company's launch, this Facebook Ad resulted in a 85% decrease in the cost-per-acquisition (CPA) for registrants as compared to our previous online events.
Sales Email for Speaking Engagement at an External Event
I wrote this sales email to promote a GLOBIS USA speaking engagement at an external event. The email was sent to 350 registrants in advance of The MBA Tour New York, which is an MBA fair for candidates to meet domestic and international business schools. I also updated the email's look to comply with the new branding kit/guidelines for all GLOBIS offices. In the email, I introduced the theme and key details for the talk as well as an overview of our programs and EdTech products. The result was the highest candidate attendance of any MBA Fair event GLOBIS USA has spoken at and the generation of many quality leads for our funnel.